Press F6 to run this Job.
In the console of the Run view, you can read the output data structure. Each instance of the XML data is written on a separate row because the Pretty print check box is selected in the Advanced settings view of the tStandardizeRow component.
Corresponding to the raw data, such as, 34-9923, Monolithic Membrance, 4' x 8', 26 lbs, an XML segment is generated where the compliant data are separated from the noncompliant data (unmatched). Thus the raw data are normalized.
Again from this console, you can read that a row is rejected as it contains unrecognizable data.