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Some data quality components enable you to normalize data using user-defined rules. An example component is tStandardizeRow.
Some data quality components enable you to converts human-readable addresses into geographic coordinates. Example components are tGoogleAddressRow and tGoogleGeocoder.
Some data quality components enable you to create synonym indexes against which you can standardize data. Example components are tSynonymSearch and tSynonymOutput.
For further information and example Jobs about the standardization components, see Data Quality components.
The data quality demo project has also ready-to-use Jobs that may use standardization components. For further information, see Importing a data quality demo project.