To create a Match Rule, do the following.
In the MDM Repository tree view, right-click Match Rule and then select New from the contextual menu.
In the [New Match Rule] wizard, enter a name for your Match Rule and any other relevant metadata, and then click Finish.
The Match Rule Editor opens in the workspace.
You cannot deploy a Match Rule directly to the MDM Server. Rather, Match Rules are deployed along with the Data Model to which they are attached.